As Mom’s Day approaches, adidas and Cincinnati’s UnheardOf are coming collectively as soon as extra to honor household, legacy, and enduring love with their newest collaboration: the Grandma’s Sofa 2 Rivalry Low. Launching Might 10, this ultimate chapter in UnheardOf’s celebrated “Grandma’s Sofa” Rivalry sequence stands as a touching tribute to Naomi Phillips — higher identified to many because the web’s beloved “Sneaker Grandma.”
Greater than only a sneaker, the Grandma’s Sofa 2 Rivalry Low is a heartfelt homage to Naomi’s influence on UnheardOf founder Phil Lipschutz. After Naomi’s passing in 2024, Phil wished to create one thing really particular — an emblem of remembrance, gratitude, and love that encourages us to cherish the recollections we maintain pricey.
Constructed atop a translucent gum rubber outsole, the Grandma’s Sofa 2 options an exquisite Child Pink premium pig suede higher, symbolizing Naomi’s favourite flower, the orchid. In a vibrant nod to life and development, adidas’ signature 3-Stripes are up to date in alternating inexperienced and pink suede, representing the orchid’s stems and blossoms.
The shoe’s standout element stays the plush floral embroidery on corduroy panels, every pair adorned with a newly designed, never-before-seen floral sample based mostly on Naomi’s favourite flowers. Distinctive to each shoe, no two pairs are precisely alike — identical to the recollections they signify.
Private touches abound, together with Naomi’s personal handwriting embossed on the toecap with the phrase “Expensive Naomi” and on the heel counter with “Love All the time and Perpetually,” a touching sign-off Phil utilized in each card he wrote her. Additional honoring her reminiscence, the heel tab includes a cursive adidas brand penned by Naomi herself.
Hidden inside, the sneaker’s insoles reveal one other layer of intimacy — a sketch by Naomi’s late husband, Charlie Phillips, the identical one he used to suggest to her over 75 years in the past. Including much more which means, the reversed lettering on a private be aware from Phil acknowledges his lifelong journey with dyslexia, a delicate but highly effective celebration of perseverance and love.
Every of the 600 limited-edition pairs comes housed in a light-weight pink picket field, evoking the class of classic jewellery and make-up chests — the very type of luxurious Naomi by no means splurged on for herself. After opening UnheardOf, Phil made it a degree to present Naomi designer jewellery and sweetness objects she so deserved, and the field is a heartfelt extension of that love.
The UnheardOf x adidas Grandma’s Sofa 2 Rivalry Low is releasing on Might 10, 2025 for $185 through completely in-store at UnheardOf and on-line at unheardofbrand.com.
