Just a few months in the past, UnheardOf founder Philip Lipshutz wore his model’s subsequent adidas collaboration whereas showing on the Sneaky Leak Pod, instantly catching our consideration with a pink, playful Adistar Cushion 3. Blurry photos have been all we needed to go off, however now the total scope of the collaboration has become visible.
Opinions are subjective, however the “Piggy Runners” may be UnheardOf’s strongest Three Stripes mission up to now, arriving after a number of Rivalry Low collaborations in 2024. Considerate storytelling, clear design, and an ode to UnheardOf’s dwelling of Cincinnati come collectively in a single clear stroke, checking off lots of packing containers in what makes a well-done collaboration.
At the start, the sneaker champions self-expression. Customers are inspired to embrace traits which will have gotten you “roasted” at school, like younger males carrying pink clothes, for instance. That “roasted” concept ties in with UnhearOf pig graphics on the tongue, heel, and outsole, inherently nodding to Cincinnati’s lengthy legacy in pork manufacturing. A number of shades of pink are integrated into the design, accented by tasteful pink hits across the heel. Suede overlays wrap a mesh base, and notably, the stripes function a novel texture harking back to pig hair.
UnheardOf and adidas have been going all-out on advertising and marketing within the lead-up, deploying a fleet of Cincinnati metropolis buses wrapped in “Piggy Runners” livery. Furthermore, UnheardOf is internet hosting an interactive sneaker workshop and scavenger hunt for interior metropolis and rural college students on the American Signage Museum. The museum can even be the positioning of an open-to-all launch social gathering (details to come).
The UnheardOf x adidas Adistar Cushion 3 “Piggy Runners” launch March twenty ninth solely by way of UnheardOf (in-store and on-line), carrying a price ticket of $185. See official photos under should you’re making an attempt for a pair.
