Headed by Katy and Saeed Al-Rubeyi, Story MFG has all the time centered their imaginative and prescient round selling “positivity” in vogue in each type attainable: regenerative agriculture, full reliance on vegan supplies, decreasing waste by way of sturdy merchandise, and every thing in between. After all, their choose forays into footwear have adopted those self same marching orders; final visited with their Crocs collaboration within the closing days of 2024. Fortunately, there’s not a lot of a wait for his or her subsequent steps, because the Story MFG ASICS Gel-Enterprise 6 collab suggestions off in just some quick days.
Certainly, the techy, artificial air that often paces the GEL-Enterprise 6 swaps to a fabric-heavy cozy environment, maybe greatest demonstrated by the opposing gingham patterns that outline the 2 footwear (“Reddish Brown” and “Vanilla/Violet Quartz”) on provide. Whereas it makes for arresting aesthetics, that leisurely tone is the first narrative thread as effectively, mentioned to be crafted for leisurely paces and “the quiet fantastic thing about hobbies.” For one closing distinct function, both pair options doubling lacing methods, with official photographs displaying an interwoven combine between matching gingham choices and strong colour alternates.
The Story MFG ASICS GEL-Enterprise 6 assortment already kicked off by way of the model’s website, however a wider worldwide launch is to comply with on April 18th by way of retail companions. Relying on the place you search these out, retail can be set at €135/$160. Try on-white pictures under, with respective “The place To Purchase” sections connected containing US retailer lists.
