Nike and LEGO are teaming as much as launch a worldwide partnership that fuses the Swoosh’s sport-driven spirit with LEGO’s world of inventive play. Kicking issues off this summer time, the collaboration contains interactive occasions and a contemporary lineup of co-branded gear — from footwear and attire to all-new LEGO units designed to encourage children (and collectors) all over the place.
- Nike and LEGO are teaming as much as empower children by means of the fusion of sport and artistic play.
- The partnership highlights how energetic and imaginative play helps children develop into their finest selves.
- Followers can sit up for immersive experiences and digital content material that remember motion and enjoyable.
- A co-branded product assortment — together with Nike footwear, attire, and LEGO units — drops this summer time.
- WNBA star A’ja Wilson joins the collab to assist encourage the subsequent technology of younger athletes and creators.
Headlining the discharge is the LEGO Nike Dunk set, dropping July 1. The 1,180-piece construct pays tribute to the legendary sneaker, full with hidden compartments, further laces for coloration swaps, and a customized Minifig baller dubbed “B’Ball Head.” It’s a slam dunk for sneakerheads and brick builders alike.
On the footwear aspect, the Nike Air Max Dn x LEGO assortment lands August 1, adopted by the Nike Dunk Low x LEGO assortment on September 1. Each bit blends sport type with LEGO’s unmistakable design language — assume stud-inspired detailing, vibrant colours, and Minifig iconography — making a playful, wearable celebration of each manufacturers.
Past the merchandise, the partnership rolls out immersive experiences throughout the globe — together with a LEGO-themed Nike Play Area at LEGOLAND® California and group activations from London to Shanghai. From courts made from recycled sneakers to teaching children on Worldwide Day of Play, Nike and LEGO are constructing extra than simply hype — they’re creating areas for the subsequent technology to maneuver, play, and dream.
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