It’d sound a bit surreal, however Nike is partnering up with Kim Kardashian for an activewear enterprise referred to as NikeSKIMS. The social media mogul who first burst onto the scene as a socialite has since discovered herself sitting on the prime the world because of her true calling: actuality TV and ladies’s shape-wear.
SKIMS has grown immensely since its founding in 2019. The form-wear model was initially named “Kimono” and provided a line of bodysuits and bras from a large and inclusive vary of sizes. Inside months, the identify was modified as a result of the model had nothing to do with the normal Japanese clothes. Kardashian additionally credited then-husband Kanye West aka Ye as one thing of a “ghost” inventive director for the model. SKIMS is heavy on impartial and earth toned monochromes, and anybody who is aware of Ye’s coloration course for his now-defunct YEEZY enterprise with adidas can simply see the working connection.
Advertising and marketing SKIMS was the simplest half, contemplating her large following on social media. It was all about getting the product proper, and SKIMS has grown steadily and proudly as a result of the product is certainly resonating with customers.
A serious model second for SKIMS got here in 2021 when it turned to official underwear clothing store for Crew USA on the Summer season Olympics. Then got here extra collaborations with the likes of Fendi and the NBA, in addition to new expansions within the type of SKIMS Swimwear, SKIMS Efficiency, and finally SKIMS Males.
As of the announcement of its co-venture with Nike, SKIMS is properly into the billions and creeping in direction of double-digits. This partnership additional establishes its model as a critical participant within the efficiency attire business, whereas Nike will get a much-needed raise within the ever-competitive activewear enviornment that features alo and Lululemon.
Exterior of the preliminary announcement, Nike nor Kim Okay’s SKIMS model has revealed any photographs of the product or pricing information. Nevertheless, the primary drop of the gathering is predicted this Spring, with a world growth of the product anticipated in 2026.
