The saga continues. After Yeezy.com obtained shut down by Shopify, Ye has now pivoted from utilizing his web site for e-commerce to a easy platform to fill in his legion of followers of his subsequent strikes. His first announcement: Yeezy Shops Coming Quickly.
The official announcement comes with by way of messy handwriting on the Yeezy web site, persevering with the low-tech visible course that Kanye has relied on for his Tremendous Bowl LIX advert.
Ye has typically banked on his outlandish and controversial statements to generate public consciousness (usually earlier than an album launch), however he crossed the road when his aforementioned Tremendous Bowl advert led viewers to see a t-shirt with a swastika. This got here after a sequence of hateful rants on social media that had been directed on the Jewish group.
Regardless of Shopify not keen to work with Ye, he seems hellbent on persevering with his Yeezy attire and footwear enterprise together with his new brick-and-mortar enterprise. There’s no timetable on this subsequent enterprise, however it should certainly be met with some main backlash.