May a George Russell x adidas Motorsport Assortment be on the horizon?
Few drivers in System 1 mix efficiency and elegance as seamlessly as George Russell. As one of many sport’s most fashion-forward athletes, Russell finds himself on the coronary heart of an thrilling new collaboration between adidas and the Mercedes-AMG PETRONAS System 1 Crew, a partnership that formally launches the Three-Stripes model into the world of motorsport.
For Russell, the adidas Motorsport x Mercedes partnership is extra than simply one other sponsor, it’s a chance to evolve his private model on and off the racetrack.
“Style is one thing I’ve come to like, and I’ve realized how vital it’s to put on one thing that makes you are feeling good,” Russell stated. “Once you’re assured in what you’re carrying, it units the tone for the day. As an athlete, whenever you really feel good, you carry out at your finest.”
Shared values: Mercedes and adidas’ dedication to pushing boundaries
Past aesthetics, Russell sees sturdy parallels between Mercedes and adidas — two manufacturers that constantly push the boundaries of their respective industries.
“It’s all about precision, perfection, and pushing boundaries,” he defined. “adidas is at all times attempting to maneuver ahead, and Mercedes is consistently innovating and pondering of latest concepts. That’s what’s actually thrilling with this partnership.”
To rejoice the brand new partnership, adidas launched a brand new footwear silhouette, the adidas Feroza, and revived the archived adi Racer sneaker, which Russell is especially enthusiastic about.
“I’ve not seen that in years,” he stated. “A race boot that you simply’ll be capable of put on [anywhere].”
adidas’ game-changing tech for all the Mercedes-AMG Petronas group
Whereas drivers obtain a lot of the highlight in F1, Russell emphasised that all the Mercedes group advantages from adidas’ high-performance gear.
“adidas is making certain that everybody on the group has the most effective package doable to get probably the most out of themselves,” he stated. “The [mechanics] are on their toes all day, working lengthy hours within the warmth — they’re athletes themselves and must be comfy.”
To help the mechanics and drivers throughout race time, adidas outfitted the group kits with AEROREADY expertise for warmth reduction and moisture administration. The jerseys even have a tailor-made match that enhances mobility and luxury, which advantages the engineers as effectively.
“Our engineers are sitting at desks for lengthy hours, adidas makes positive they’re comfy and carrying the best gear,” Russell stated. “And naturally, for [drivers] within the cockpit racing, we’re making certain we’re at peak bodily health. We share that very same purpose of attempting to get probably the most out of everybody.”
Whereas some particulars stay underneath wraps, Russell hinted at upcoming releases incorporating adidas Motorsport expertise that can be seen in motion from the Australian Grand Prix onward.
A future in vogue?
As one of many best-dressed drivers on the F1 grid, might a possible George Russell x adidas Motorsport assortment be on the horizon?
“By no means say by no means. I’ve bought some concepts,” he teased. “We’re in [early] discussions, and we’ve solely simply began this partnership. We don’t need to run earlier than we are able to stroll, however I feel everyone right here is open to something. We have now an thought they usually make it occur.”
The debut adidas Motorsport x Mercedes-AMG PETRONAS assortment gives three attire ranges, together with the “DNA,” “Premium Sweat,” and “Tonal” collections. The performance-ready “DNA” line incorporates the Mercedes group colours, together with the signature PETRONAS inexperienced, whereas the “Premium Sweat” and “Tonal” collections characteristic up to date types with delicate branding for on a regular basis put on.
“There can be [collections] that we’ll be trying towards sooner or later,” Russell stated. “There are such a lot of tasks happening and some extra drops which might be going to come back this season which might be actually cool and thrilling.”
adidas’ affect on George Russell’s model evolution
Working with Adidas has additionally influenced Russell’s private model, as he admits that the model’s versatility has given him the liberty to discover new appears to be like.
“With adidas, you possibly can costume as loud or as quiet as you would like. The vary is so huge,” he stated. “I by no means used to decorate loudly. I attempt to be understated and put on issues a bit extra timeless, however I’ve realized that I can step outdoors of my consolation zone, and after I do, I be taught one thing about myself.”
Wanting ahead to the 2025 season with new Mercedes-AMG PETRONAS driver, Kimi Antonelli
Greater than only a new partnership with adidas, so much has modified for Mercedes because the group prepares for the 2025 season with upcoming rookie driver, Kimi Antonelli.
“It’s actually thrilling having somebody so younger and recent becoming a member of the group,” Russell stated. “Kimi goes to be actually quick, and he’s going to maintain me on my toes. I’m excited for that new problem, but in addition attempting to get Mercedes again on high.”
Russell is ushering in Antonelli as he prepares for his first official F1 season because the substitute for seven-time F1 World Drivers’ Champion Lewis Hamilton, who left Mercedes to hitch Ferrari after being with the group for 12 years.
“We had three nice years with Lewis,” Russell stated. “However as myself, Lewis, and Mercedes — three totally different events — we didn’t obtain [everything] we wished to attain in these years. I feel altering the mildew for all of us, together with Lewis, can solely be helpful for everybody. Kimi is younger and recent. I’m younger and recent. I’ve nonetheless bought a lot hearth in me. We’re able to battle.”
The debut adidas Motorsport x Mercedes-AMG PETRONAS assortment is offered now through the adidas website.
