adidas introduced a brand new multi-year partnership with the Mercedes-AMG PETRONAS F1 crew that includes drivers George Russell and Kimi Antonelli.
A brand new race begins as adidas enters the world of motorsport as an official associate of the Mercedes-AMG Petronas Method One Staff. As one of many world’s fastest-growing sports activities, Method One has a world viewers that has amassed greater than 1.55 billion views and continues to increase with a newly added Grand Prix in Las Vegas.
The Adidas x Mercedes partnership is all about pace and efficiency, represented by crew drivers George Russell and Kimi Antonelli. Russell made his F1 debut with Mercedes-AMG Petronas in 2019, whereas Antonelli formally kicks off his rookie season in 2025 on the Australian Grand Prix.
Adidas will create an entire vary of attire, footwear, and equipment for Russell, Antonelli, and your complete Mercedes-AMG Petronas crew. This partnership extends the genuine paddock gear to F1 followers, as all Adidas x Mercedes-AMG Petronas attire might be obtainable to buy beginning with the 2025 season and past.
From sneaker drops to quick info, every thing you’ll want to know concerning the new adidas Motorsport x Mercedes-AMG PETRONAS F1 partnership is on the market beneath. Observe @NiceKicks on Instagram or extra sneaker information and launch dates.
Consisting of 10 totally different silhouettes, adidas gives 18 footwear choices, together with the adidas SL 72 RS, Lightblaze, Feroza, Barreda Decoda, Acesmash Mid, Supernova Rise 2, Ultraboost 5X, Adilette Consolation Slide, and the Adi Racer Excessive and Lo. Your entire debut footwear assortment options the Mercedes-AMG crew colours, with shades of PETRONAS inexperienced, black, and white.
adidas relaunched its archived adi Racer sneaker for the Mercedes-AMG Petronas debut assortment.
First launched within the early 2000s, the Adi Racer was a motorsport-inspired sneaker made in collaboration with tire producer Goodyear. On the time, the adi Racer Lo was often called the adidas Tuscany, whereas the adi Racer Excessive was referred to as the adidas Monaco. Each silhouettes featured Goodyear rubber soles and displayed Goodyear branding on the sidewalls. The adi Racer returns with out Goodyear branding, as an alternative that includes the adidas Trefoil emblem together with a Mercedes-AMG PETRONAS Velcro lace strap.
The Mercedes-AMG PETRONAS partnership introduces a brand new sneaker silhouette — the adidas Feroza.
“The ambition was to deliver race boots to the streets,” stated adidas Motorsport product creation lead Bianca Mast, describing the all-new adidas Feroza. This sneaker reimagines the archival adi Racer as a glossy way of life shoe that blends the design language of sports activities vehicles with adidas’ signature low-profile silhouettes. The adidas Feroza is stamped with “Motorsport” linework on the lateral facet, which can also be embossed onto the sneaker’s prolonged outsole.
adidas Motorsport outfitted the driving force jerseys with intentional design parts that spotlight the “DNA” of the Mercedes-AMG PETRONAS crew.
As a part of the debut “DNA” assortment, the driving force jerseys are woven with the philosophy of adidas and the Mercedes-AMG PETRONAS F1 crew. Every equipment encompasses a hexagon sample, representing effectivity, connection, and stability. The crew colours and signature PETRONAS inexperienced are seen across the collar and are additionally hidden beneath the three stripes on the shoulders, symbolizing the unity between adidas and Mercedes. Every equipment is completed with a reflective patch as a mark of authenticity.
adidas will outfit your complete Mercedes-AMG PETRONAS F1 crew, together with the mechanics and engineers.
Podium-placing drivers are nothing with out their paddock crews, made up of professional mechanics and engineers. These demanding roles require quick, flawless execution, with some pit stops accomplished in lower than two seconds. Recognizing the bodily calls for, adidas and the Mercedes-AMG PETRONAS crew created merchandise that prioritize efficiency when engaged on equipment.
The gathering incorporates versatile nylon stretch cloth for optimum airflow and fast drying. The kits are outfitted with vents and collar inserts to stop the jerseys from sticking to the again of the neck. Further design options embody a tailor-made match to reinforce mobility and reflective particulars for top visibility on the observe.
The “Photo voltaic Inexperienced” Mercedes-AMG PETRONAS jersey was designed for the paddock setup crew.
Getting the paddock Grand Prix-ready requires cautious transport, development, and dismantling by a specialised crew. The “Photo voltaic Inexperienced” jersey was created with these behind-the-scenes consultants in thoughts, offering consolation and visibility.
The adidas x Mercedes-AMG PETRONAS jersey options AEROREADY expertise to chill drivers within the F1 cockpit, the place temperatures can attain as much as 140 levels Fahrenheit.
Method One cockpits turn out to be blistering ovens because the engine radiates intense warmth proper behind the driving force. The automotive’s aerodynamic design funnels warmth instantly into the cockpit, and drivers should endure excessive temperatures as a result of minimal airflow contained in the automotive. To handle this, adidas used light-weight cloth with AEROREADY expertise to assist the Mercedes-AMG PETRONAS crew, not solely as drivers however as efficiency athletes. With the drivers’ temperature-sensitive jerseys, they get some aid from the intense warmth and might keep calm underneath strain.
The Mercedes-AMG PETRONAS F1 crew has recorded 120 wins, 281 podium finishes, 133 pole positions, 100 quickest laps, and 55 one-two finishes from 305 race begins.
Since returning as a constructor in 2010, the Mercedes-AMG works crew has competed within the FIA Method One World Championship, which spans 24 races throughout 5 continents. The Mercedes-AMG PETRONAS crew is among the most profitable in motorsports historical past, profitable seven consecutive double drivers’ and constructors’ world championships from 2014 to 2020 and securing a record-breaking eighth consecutive constructors’ championship in 2021.
The superior expertise of the Mercedes-AMG PETRONAS F1 efficiency vehicles requires a crew of greater than 2,000 folks.
Based mostly throughout expertise facilities in Brackley and Brixworth in the UK, the Mercedes-AMG PETRONAS F1 crew brings collectively over 2,000 consultants who design, develop, manufacture, and race the vehicles that goal to win the world championship every year. adidas CEO Bjorn Gulden acknowledged the in depth and industrious crew behind Mercedes-AMG PETRONAS, saying, “F1 is the largest crew sport you are able to do. It appears like a person sport, however for those who take a look at the chain — the logistics and the group and the communication — we are able to be taught rather a lot from these guys.”
George Russell has been with the Mercedes-AMG PETRONAS F1 crew since 2022.
After making his F1 debut with Williams in 2019, Russell joined Mercedes for 2022 and earned his first pole place on the Hungarian Grand Prix. Over the primary 20 races of the season, he secured seven podium finishes earlier than claiming his first F1 victory on the São Paulo Grand Prix. Regardless of a difficult season, Russell led Mercedes to a 1-2 end, ending the 12 months on a excessive observe.
The adidas x Mercedes- AMG Partnership launches forward of Kimi Antonelli’s rookie season.
The adidas x Mercedes-AMG PETRONAS assortment launched simply in time for Antonelli’s rookie season. As he gears up for an electrifying debut, adidas Motorsport ensures he’s outfitted with cutting-edge efficiency gear designed for pace and precision. From fireproof race fits engineered for max consolation to ultra-lightweight gloves and boots that improve grip and management, each element is crafted to offer Antonelli an edge on the observe. With adidas Motorsport backing his debut, the younger sensation is able to tackle the grid with model and performance-driven innovation.
Kimi Antonelli would be the third-youngest driver to start out an F1 Grand Prix.
Antonelli’s rookie season kicks off with the Australian Grand Prix, making him the third-youngest driver to start out an F1 race at simply 18 years, six months, and 20-days-old. He joined the Mercedes-AMG PETRONAS junior program in 2018 at simply 12-years-old and has shortly moved up the ranks since then.
Kimi Antonelli earned his Tremendous F1 license earlier than finishing his official driver’s check.
Earlier than F1 drivers can compete, they need to receive a Tremendous License to make sure they’ve the expertise to deal with the high-risk technicalities of an F1 automotive — which Antonelli achieved earlier than receiving his official Italian driver’s license. Up to now, this wouldn’t have been allowed, as F1 drivers have been required to carry a sound driver’s license to qualify for a Tremendous License. Nonetheless, rules have been altered final 12 months to permit Antonelli to take part in F1 apply periods forward of his 18th birthday in August 2024. As of January 2025, Antonelli is formally licensed to drive — simply six weeks earlier than his F1 debut.
Valterri Bottas is the Mercedes-AMG PETRONAS reserve driver.
Each Method One crew has a reserve driver who steps in to compete if one of many most important drivers is unable to race. Finnish racer Valtteri Bottas is the reserve driver for the Mercedes-AMG PETRONAS crew and can drive if Russell or Antonelli are unable race.
Bottas made his F1 debut in 2013 and was a full-time driver for Mercedes in 2017. He gained a number of races and frequently completed on the rostrum as he represented Mercedes alongside Lewis Hamilton.
Toto Wolff is the CEO and crew principal of Mercedes-AMG PETRONAS.
Former racing driver turned billionaire businessman, Toto Wolff has performed a key position in remodeling Mercedes right into a dominant drive in Method One, main the crew to a number of constructors’ and drivers’ championships since taking on in 2013.
The adidas x Mercedes-AMG PETRONAS partnership got here collectively in simply 90 seconds.
OK, not precisely 90 seconds, however Toto Wolff says the choice to associate with adidas was really easy that it solely took 90 seconds to make it occur.
“We’re excited to interrupt new floor and work with adidas as we collectively attempt to struggle for world championships,” stated Wolff, CEO of Mercedes-AMG PETRONAS.
adidas CEO Bjorn Gulden echoed Wolff’s sentiments, acknowledging the shared values of adidas and Mercedes. “This comes at completely the precise time for us as a model, and in addition for Mercedes-AMG PETRONAS F1 Staff, who’re additionally in search of newness and freshness. You’ll be stunned by a number of the belongings you see, as a result of they haven’t been completed earlier than.”
“While you take a look at the gathering, it’s one thing to be actually pleased with,” Wolff stated. “That is the primary iteration of it – our first 12 months, and it’s already good. You possibly can think about the way it’s going to evolve.”
The adidas x Mercedes-AMG PETRONAS partnership got here collectively so shortly that the adidas design crew had simply 12 months to develop and produce your complete debut assortment.
The whole lot in Method One is quick, however the adidas design crew needed to work even faster than regular, with solely 12 months to conceptualize, develop, and produce the debut adidas x Mercedes-AMG PETRONAS assortment.
“The well timed side of getting to deliver every thing to life was difficult,” stated adidas Motorsport Product Creation Lead Bianca Mast. “We operated on a a lot shorter calendar than we normally do, however our ambition was to ship on time and in full.”
The adidas Motorsport crew was in a position to meet the calls for of the fast turnaround, delivering a completely loaded debut assortment that features three attire capsules and 18 totally different footwear choices made for your complete paddock and the worldwide F1 fanbase.
The debut adidas x Mercedes-AMG PETRONAS assortment features a “Premium Sweat” capsule.
Along with the “DNA” debut assortment, adidas created a “Premium Sweat” Mercedes capsule that provides up to date types crafted from high-quality, all-cotton French terry cloth. The consolation line encompasses a minimalist colour palette of beige and white with understated crew branding for an elevated look.
adidas Motorsport has upcoming Mercedes-AMG PETRONAS collections impressed by world F1 Grand Prix cities.
From Miami to Monaco, F1 takes place in a number of the most fashion-forward cities on the earth. adidas discovered this exhilarating and determined to create city-inspired capsule collections that might be launched forward of choose Grand Prix races. Make sure you observe adidas Motorsport for drop updates.
The debut adidas Motorsport x Mercedes-AMG PETRONAS assortment is on the market now by way of the adidas website. For extra sneaker information and launch dates, observe @NiceKicks on Instagram.
