Although a lot of their efforts are siloed to the mainland, don’t sleep on atmos’ twentieth anniversary when tallying 2025’s largest sneaker tales. The ever-prolific imprint has already teased almost a dozen releases in simply the opening quarter of the yr, each uniting with well-precedented companions and ushering new ones into their expansive rolodex. Maybe probably the most sudden comes by linking arms with LYFT: they and atmos are set to launch a Reebok Membership C within the very close to future.
The Japanese athleisure imprint marks their first foray into footwear, discovering a becoming silhouette given the Membership C’s simplistic design.Although maybe a bit chunkier within the sole than you’d like for leg day, purposes of impartial off-white and gray do dovetail effectively for swapping between informal put on and weight coaching, a North Star for Lyft all through their existence.
Additional, a number of items of their iconography dot this pair, most notable with a monogram-like convey that swaps between the Czech letter, a crossed dumbbell and a plate. The motto “Born To Elevate” splits throughout the outsoles, and a particular make-up of atmos’, Lyft’s and Reebok’s logos seems stamped on the inside.
As with most atmos product, anticipate the LYFT Reebok Membership C collab to be unique to Japanese channels. A launch through each atmos and LYFT is scheduled for February twenty eighth, retailing for ¥18,700. Test again in on launch day for direct hyperlinks — the sneakers can be stocked HERE.
