In 2018, Jordan Model launched the Air Jordan 3 “Seoul”, a limited-edition launch that coincided with the thirtieth Anniversary of the Air Jordan 3 and the 1988 Olympics Video games in Seoul. Since then, the South Korean cultural growth has exploded yr over yr on a worldwide scale, compelling the Jumpman to revisit this mission and run it again. Right here, you’ll study the whole lot you could know concerning the Air Jordan 3 “Seoul 2.0”.
Since 2018, we’ve seen South Korea make a powerful imprint in throughout all cultural classes. In leisure, Bong Joon Ho and Yuh-Jung Youn turned the primary Koreans in historical past to win the Greatest Director and a Greatest Actor award, respectively. BLACKPINK turned the primary Okay-pop lady group to carry out at Coachella. Vacationers are flocking to Seoul and different main cities, Korean TV equivalent to Squid Video games have captivated the world, and the world of vogue and sneaker retail has zeroed in on Seoul because the “it” metropolis to open up store.
In comparison with the primary launch, the Seoul 2.0 Jordans are a bit extra intricate. It begins off with an aged aesthetic by way of the yellowed leather-based and midsole, whereas the material on the ankle is a nod to conventional Korean blankets. Behind the tongue are the phrases 꿈 (Ggeum) which interprets to “dream”, and 정 (Jeong), which is a more durable translation however roughly defines “loyalty”. The sneakers come packaged in a particular field that contains a cloudy blue sky graphic on the lid and elephant print embossed on the container. Contemplating the quantity of element that went into the shoe, the MSRP is surprisingly $200, which is presently the bottom commonplace pricing for an Air Jordan 3 Retro.
That stated, the Air Jordan 3 “Seoul 2.0” might be a much wider affair. They gained’t be super-limited like the primary Seoul Jordans had been; in reality a number of retailers throughout the globe are confirmed to launch the sneakers (possible by way of raffle). Within the US, Jordan Model partnered with Korean-owned retailer Sesinko for an early unique launch at their Flushing, Queens location, a neighborhood that was and nonetheless is a haven for Korean immigrants.
Under is an official retailer listing for the Air Jordan 3 “Seoul 2.0” Raffle; as of the publishing of this text, the sneakers won’t be out there on SNKRS. With that stated, you’ll want to enter as many raffles beneath so as to safe your self a pair.
WHERE TO BUY
Europe 05/17/2025 Saturday
Evaluating the Air Jordan 3 “Seoul” Releases
Under is a side-by-side comparability of the Air Jordan 3 “Seoul” (2018) and the Air Jordan 3 “Seoul 2.0” (2025) posted on the Sneaker News Instagram web page.
