adidas is in the midst of their country-wide “Metropolis Sequence,” a run of particular adidas Famous person colorways celebrating the native taste of a number of the US’ most iconic locales. After kicking off the festivities with the Snipes Famous person, they’re heading down South to enlist Lively Athlete for a rodeo-themed adidas Famous person.
The cowboy aesthetic is dominant with this launch, starting with the denim sidewalls and Three Stripes branding that hit on then timeless Americana staple. Extra summary is using “Mesa Brown” by way of the toe, tongue and outsole, taken from the sandy tones of conventional cowboy bots and leather-based gear. As with the aforementioned Snipes pair, this Houston adidas Famous person rounds out with some further particulars that drive dwelling the narrative in playful vogue.
Most evident is the cowboy hat Trefoil hangtag, however touches like a meat-patterned customized insole with a spatula & barbecue fork, in addition to the co-branded tongue with “Everybody’s Invited” textual content on the outside and “H-City” print on the inside add some remaining regional aptitude. The latter is alleged to specific the inclusive, neighborhood spirit of rodeo season, a theme that performs out with the manufacturers’ activation for this shoe, culminating with the Houston Livestock Present & Rodeo’s Black Heritage Evening.
The Houston Rodeo adidas Famous person is obtainable now by way of Lively Athlete, with a wider launch coming by way of adidas and Hibbett on March 14th. No matter which channel you comply with, anticipate a $110 sticker worth. Try official marketing campaign pictures embedded under.
