adidas Basketball’s daring advert campaigns round Anthony Edwards and his signature shoe line is proof that advertising nonetheless issues. Unafraid of the competitors, Ant-man and his model companions went at everybody over the course of a yr, all whereas Edwards himself was catching our bodies on the courtroom.
This led to one of many extra inventive chapters of the three stripes model’s peach-colored advert sequence. They tapped Ice-T, the legendary rapper who’s also referred to as Detective Odafin Tutuola on the long-running Regulation & Order: SVU crime drama sequence to “examine” a sequence of our bodies which were left within the Ant-man’s wake. The celebrity’s ominous presence within the paint is felt with out him even showing on display; it’s the superbly drawn up story of suspense that has solely added to what has been a praiseworthy commercial imaginative and prescient by adidas.
With Edwards persevering with to victimize his opponents, adidas selected to carry the investigation to Minnesota, reworking the concourse of the Goal Middle right into a consumer-focused activation with proof of Edwards’ spree of body-catching dunks. They even introduced in Ice-T and his companion to assemble extra proof.
For Sport 3 of the Timberwolves/Lakers sequence, Anthony Edwards wore the adidas AE1 Low “3SSB” colorway, which hit retail on April twelfth. Pairs are nonetheless out there now; get them through our The place To Purchase part beneath.
