The basketball sneaker market has by no means been extra various, with increasingly more NBA gamers and beginner hoopers gravitating towards contemporary, rising manufacturers over the legacy giants everyone knows.
Enter Serious Player Only (SPO). If the Boston-based model isn’t in your radar but, it’s about to be. Based in 2022 with a “by gamers, for gamers” philosophy, SPO depends on actual suggestions from hoopers to form each a part of its design and manufacturing course of. It’s this dedication to the participant expertise that makes SPO’s new partnership with KICKS CREW an ideal match.
As the one on-line sneaker market backed by NBA stars, together with Kyrie Irving and Dame Lillard, KICKS CREW will now function SPO’s official international e-commerce associate. Whereas KICKS CREW’s in depth 400,000+ fashion choice contains all the newest from gamers like Nike and adidas, the announcement marks one other occasion of the platform elevating an trade up-and-comer. KICKS CREW was amongst first movers for launches like Kyrie’s ANTA KAI 1 and Austin Reaves’ Rigor AR1 – and now they’re placing Critical Participant Solely on a world stage.
To mark the partnership, KICKS CREW will see the discharge of a particular version “Phantom” SPO Player1 Plus that includes Swarovski crystals. The elevated design merges kind and performance, full with radial herringbone traction for unmatched grip, a drop-in midsole for responsive cushioning, and a light-weight mesh-wire knit higher. Shimmering crystals over the heel counter complement iridescent metallic silver accents, echoing the excessive stage of expertise SPO brings to every thing it touches.
The “Phantom” Player1 Plus retails for $399 and releases completely through KICKS CREW on January 18th. In celebration of its new relationship with Critical Participant Solely, KICKS CREW is giving freely a choose variety of pairs to fortunate followers who join the launch. Tap here to submit your data and spend a while shopping different SPO sneakers on KICKS CREW whilst you’re at it.
