Group outreach stays a big focus for adidas, and with the model persevering with to maintain sport on the heart of their operations, the aim of non-profit The Hidden Opponent completely overlays onto these two missions. Based with a selected area of interest in advocating for psychological well being in student-athletes, the Victoria Garrick Browne-founded enterprise has been within the Three Stripes’ roster of companions for a while however is moving into footwear for the primary workforce through takes on the adidas Ultraboost 1.0 and choose efficiency put on.
Initially getting into the German large’s oeuvre with a subtly branded hoodie, the advocacy group pints their signature lime inexperienced subsequent to soothing cream notes on the Ultraboost. Alongside these high notes, they lend a refined floral print throughout the Three Stripes branding whereas pinning the core tenets of The Hidden Opponent on the tongue tag: “Get Exterior,” “Talk,” and “Be A Teammate.”
Whereas the Ultraboost’s total profile makes this the crown jewel, observe that the Adizero Impression Turf and Adizero Impression TPU additionally enter the gathering, becoming bits of baseball and gridiron efficiency put on given the group’s mission. Most of the similar touches graft over onto these fashions, both closing out with deep beige midsoles.
Zooming out by way of adidas technique, this continues a noticeable push in latest months for the Ultraboost 1.0. The groundbreaking mannequin rose to prominence once more with the discharge of the OG for its tenth anniversary and redoubled its emergence through the adidas Fortnite assortment.
The Hidden Opponent x adidas Ultraboost 1.0 is out there now through the model’s web site, retailing for $190. The Adizero Impression TPU and Impression Turf are additionally up for grabs, retailing at $100 and $95, respectively.
