J-rock outfit ZUTOMAYO is a superb instance of the artistic angles with which acts can market themselves in a digital age — the band largely stays anonymous, obscures precisely what number of members are included, and characterize themselves mainly by means of frontwoman ACAne, herself typically depicted by way of animated avatar Nira-chan. Whereas we sadly aren’t breaking any particulars of the band’s true identification, they’re considerably stepping out from backstage by way of a foray into footwear, with the ZUTOMAYO ASICS GEL-Kayano 14 now revealed.
On condition that the band makes heavy use of neon shades in advertising and marketing supplies and in-person perforamances, it’s no shock that these hues are equally adopted on these two colorways. The off-white pair significantly mirrors Nira-chan’s digital look, copping the highlights in her hair fashion with flashes of purple and lime inexperienced atop that impartial basis.
You’ll be able to as a substitute interpret the stealthy GEL-Kayano 14 as an ode to the ZUTOMAYO stage presence, odimming the lights and obscuring the mannequin’s layers with waves of jey black and darkish gray, nonetheless sustaining trademark power with purple and darkish pink trim. Throughout both shoe, the band provides some gorpcore extremeities, tacking elastic cords that run from a cinch closure on the heel by means of a “ZTMY” tag sat above the heel counter.
A concrete ZUTOMAYO ASICS GEL-Kayano 14 assortment hasn’t come about simply but, however the band has already begun teasing the link-up by way of their social media profiles. Don’t be shocked if these stay a Japan unique as soon as formally introduced. Maintain our Sneaker Launch Dates touchdown web page shut by for the most recent data.
