Damian Lillard has formally joined an unique membership of NBA elites by releasing his tenth signature sneaker, the adidas Dame X (10), changing into solely the twelfth participant in league historical past to succeed in this milestone.
A Decade of Dedication
Reflecting on this achievement, Lillard shared:
“It means loads. I feel it says loads about what I’ve been capable of do, not simply in my profession, however how I’ve been capable of keep related to folks over an extended time period. It simply makes me pleased with myself… and with the ability to have the longevity that I’ve had.”
From being a two-star recruit out of highschool to a standout at Weber State, Lillard’s journey to NBA stardom and sneaker icon is a testomony to his perseverance. He admitted he by no means envisioned reaching ten signature footwear:
“I simply wished to make it. Even after I did make it, I felt like I must presumably undergo the G League and wait my flip… I by no means regarded this far forward and noticed ten footwear coming.”
Innovation Meets Affordability
The Dame X continues to prioritize efficiency and accessibility. It options adidas’ LIGHTSTRIKE cushioning for responsive help and a bottom-loaded Y-shank for torsional stability. Regardless of these high-performance options, Lillard emphasised the significance of maintaining the shoe inexpensive.
“Having a high quality shoe that’s below $100… that’s the primary factor for me as I’ve gotten older and desirous to have impression locally and making my shoe accessible to those that come from a background like me.”
Private Touches
The “Dame’s Gentle” colorway, releasing on July 3, 2025, attracts inspiration from Lillard’s youngsters, incorporating their favourite colours into the design. This private connection displays the evolution of Lillard’s involvement within the design course of.
“For the Dame 1 I used to be a lot easier about it… after we received to the [Dame 6], that’s after we began to step out, and it was a bit of bit completely different, and it was evolving as I developed.”
A Legacy Cemented
With the discharge of the Dame X, Lillard joins an elite group of NBA gamers with ten or extra signature footwear, an inventory that features legends like Michael Jordan and LeBron James. Summing up his journey from Dame 1 to Dame X in a single phrase, Lillard selected “Evolution.”
The adidas Dame X is obtainable now on adidas.com. Followers can sit up for varied colorways, together with “Dolla Pink,” “Zero Metallic,” and “Dame’s Light,” with extra releases deliberate all year long.
